Paper Shop is the first conceptual multi-brand store of the Outlet format. It is here where such famous brands as Calvin Klein Jeans, Calvin Klein Underwear, Tommy Hilfiger, Karl Lagerfeld, МЕХХ, Lee Cooper and others. The lines of these brands help to create a unique image for every day wear as well as for special occasions.

The first location was opened on the 7th of March 2014 in the outlet village Belaya Dacha, and today locations of Paper Shop are present in all of the main outlets of Moscow, Saint Petersburg and Yekaterinburg. When designing the store’s interior, the designers aimed to preserve the spirit of the fashion world and consider all aspects of creating a stylish and minimalist interior design. Key visual elements — the unique logo of the conceptual store, aged newspaper clippings used as décor, and a vintage typewriter — create a special atmosphere for an enjoyable shopping experience.