Paper Shop is the first conceptual multi-brand store of the Outlet format. It is here where such famous brands as Tom Tailor, Diesel, Pierre Cardin, Armani Jeans, Converse, Juicy Couture, Lee Cooper, Stefanel, and also such beloved brands as MEXX and Calvin Klein Jeans, are gathered. The lines of these brands help to create a unique image for every day wear as well as for special occasions.

The first location was opened on the 7th of March 2014 in the outlet village Belaya Dacha, and today locations of Paper Shop are present in all of the main outlets of Moscow and Saint Petersburg. Inside the conceptual interior of the shop are gathered the collections of world famous brands which satisfy shoppers with their variety and excellent quality for reasonable prices.