The American brand, Ralph Lauren, was founded in New York in 1967. Ralph Lauren, the son of a Belarusian immigrant, with the help of an investor, opened his first shop presenting wide neckties under the private brand Polo Fashion, which was revolutionary for those years.

Nowadays, collections of women's and men's clothing, accessories, shoes, perfumes, as well as household items are produced under the brand name Ralph Lauren. The collections are presented each season at Fashion Week in New York.

POLO Ralph Lauren includes men's and women's collections, shoes and accessories with the perfect balance of price, quality and design.  Its classic style and authenticity underlie the world of men's fashion through POLO Ralph Lauren, and combine the aesthetics of the casual style of the East Coast Ivy League (The Ivy League” – the association of the eight most prestigious U.S. universities on the East coast of the USA) with true aristocratic elegance. The brand is often the subject of imitation, but the unparalleled brand, POLO Ralph Lauren, is the true symbol of respectability and elegance.